The Importance of Online Directories & SEO

Updated: May 4

Get Found Locally - Listings and Local SEO

We've been talking a lot lately about how to boost your website's rank in search engines. In our last post, How Much Does SEO Cost, we touched on listing services. Listing services are a great way to get your company's name out there and it's especially beneficial for local SEO.

<insert photo of the yellow pages or a phone book>

Times have changed so much that this was our stock option for "yellow pages."

Here's an example of a directory listing:

Shoutouts Work Too

Other than directory listings, getting awards or accreditations is another great way to get your name out there. There is a little overlap in the categories, but here are a few we want to show off:

Specialty Directories to Boost SEO

There are so many directories out there that while it is still important to cover the big ones (to which we will provide a list), it's really helpful to get listed in specialty directories. Here are some examples that we found for our own business:

The Must Have Listings

Every business should be listed in these top general business directories:

  • Google

  • Facebook

  • Yahoo!

  • Bing

  • Instagram

  • Twitter

  • LinkedIn

Here's a list of the Top 100 Online Business Directories (2020), which includes directories like Zillow for real estate and The Knot for wedding related companies.

Some of last years Bests, Tops, and Partnerships:

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