New Year's is fast approaching, and it’s time to explore upcoming web design trends for 2022. Consider the websites you've seen in the past few months. A few probably caught your attention because of their user-friendly interfaces and appealing layouts. The same goes for websites that have a terrible user experience—they stick with you and might leave you with a negative impression of the brand.
Recently, Google launched its Page Experience update, which places a much greater emphasis on the user experience when it comes to ranking listings. As a result, web designers should focus on elements such as loading speed, interactivity, safe browsing, and visual stability, unless they want to see their websites disappear from Google's first page.
1. Fun and Optimism
In the 2010s, web and app design was dominated by cool, minimalistic interfaces that were purely functional. Now that we've been battling the global pandemic for nearly two years, we ought to have some fun!
It is clear from the look of the latest websites that designers agree. A lot of website design is focused on visual optimism—bright colors, fun features, bold typography, and a lot of positive messaging. The lighthearted and often unexpected tone is a welcome diversion from the more serious aspects of life.
2. Website Load Time and Page Speed
Fast loading times are one of the most important web design standards. Websites wishing to rank well and convert better must have fast loading times. This has been a key factor in UX and SEO for years.
More than half of internet users expect a website to load fast and within two seconds of clicking a link. If your site takes more than three seconds to load, your visitors are likely to leave, and it's unlikely they'll return.
3. Illustrated Web Design
Design trends that replace photography with illustrations are becoming increasingly popular. The main reason for this is that illustrations are typically smaller and load faster than photographs.
Illustrations are also a great way to convey concepts that are hard to capture with photography. Additionally, custom illustrations that aren't available anywhere else on the web can be an ingenious way to capture users' interest.
4. Dark Mode and Low Light UX Web Design
Dark mode web designs serve a few purposes. Their main benefit is that they reduce eye strain, which is a concern for many as we spend more and more time in front of screens. The aesthetic aspect of dark mode allows you to easily create an ultra-modern look for your website while still being able to highlight other design elements by darkening the surrounding elements.
A great accessibility option would be letting users toggle between light and dark versions as they scroll through different pages, as everyone’s virtual needs are different.
5. Full Height Homepage Hero
Your homepage hero section can serve as a distraction-free messaging space by having it full-height like a giant billboard.
Consider full-screen hero sections as opportunities for great storytelling. However, keep in mind that images will crop differently based on browser dimensions. Make sure you pick an image that can be adapted accordingly.
Take Your Web Design to the Next Level
As we move into 2022, we can expect to see a slew of clean, bright, eye-catching websites with animation and video. Updating your website’s design can positively impact your brand and revenue. If you want a modern and user-friendly website, contact our team at Pixlrabbit today. Call us at 770-765-3385 or schedule a consultation today!